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Director of Demand Generation

MeetElise

MeetElise

Sales & Business Development
New York, NY, USA
Posted on Wednesday, May 17, 2023

About EliseAI

EliseAI develops cutting-edge conversational AI technology for industries fundamental to our lives: housing and healthcare. Everything is built on the foundation of health and home. Broken systems or ineffective processes in these domains have a disproportionate impact on our quality of life and society’s overall wellbeing. Conversely, any solution or technology that solves problems in these areas will have an impact that ripples far beyond them.

That’s the only kind of impact we are interested in having at EliseAI.

If you get excited by the thought of working really hard on these kinds of problems, then EliseAI is the right place for you.

About The Role

EliseAI is growing quickly and you’ll play a big part in building our new client base and help our customers fundamentally change their businesses.

You will be responsible for shaping and executing the company's marketing strategies, driving brand growth, and fostering customer engagement across various channels. This role requires strong leadership skills to manage and develop a dynamic marketing team, while effectively collaborating with cross-functional teams to achieve business objectives. The ideal candidate will possess excellent analytical and creative thinking abilities, enabling them to drive innovative campaigns, optimize performance, and generate measurable results that align with our company's vision and goals.

We are a fully in-office company with a beautiful office in a great location at E 33rd Street and Park Ave.

Key Responsibilities

  • Hire, manage, and develop a full stack marketing team including demand generation, event management, content, performance, and operations
  • Develop an overall marketing strategy for acquiring new business and facilitating growth in existing accounts
  • Set and track goals such as lead generation, brand awareness, conversion rates, budget allocation, ROI, market penetration, and product mix
  • Execute integrated marketing campaigns across various channels (email, social media, conferences, etc.)
  • Collaborate closely with the sales team to provide essential collateral and tools for prospecting and closing deals
  • Engage with external partners, such as PR agencies and think tanks, to enhance brand visibility and establish thought leadership in the industry
  • Plan and organize 30+ association and customer conferences annually
  • Create a product marketing plan (positioning, communication, ICPs, etc.) for new and existing products
  • Track, surface, and share insights on competitive landscape shifts
  • Partner closely with sales operations and engineering to build out our technology stack (CRM, marketing operations platform, etc.)

Qualifications

  • Minimum of 8 years of B2B marketing experience
  • 5+ years of managing a team
  • Previous accountability for a leads goal
  • Strong analytical skills to evaluate marketing data, identify trends, and make data-driven decisions
  • Experience developing a marketing strategy and scaling a team at a high growth startup
  • Previous experience with demand generation

Why join

Growth and impact.

It’s not often that you can get in on the ground floor of a funded startup that’s scaling. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

In addition to the growth and impact you’ll have at EliseAI, we offer competitive salaries along with the following benefits:

  • Equity in the company in the form of stock options
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Monthly fitness stipend
  • Our brand new Midtown south office with an open floor plan, fully stocked kitchen, and company paid lunch
  • Fun company social events through our Elise and the City program
  • Unlimited vacation and paid holidays

We'll cover relocation packages from outside of the Greater NYC metro area - we'll make the move exciting, not painful.

Job Compensation Range:

The salary range for this role is $160,000 - $225,000. EliseAI offers a competitive total rewards package which includes base salary, equity, a comprehensive benefits & perks package, and bonus depending on the role. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.